FabKids Marketing Campaigns

FabKids is a children’s fashion subscription company that offers unique, affordable shoes, clothing, and accessories to help kids feel confident in their own clothes. As a graphic designer, I integrate beautiful, on-brand visual experiences with marketing strategies that drive sales and customer loyalty.

Problem: FabKids runs 6-10 marketing campaigns each month, including site-wide sales, free shoe trials, seasonal large promotions including Black Friday and Back-To-School, and more. They live across every user touch-point, including web, email, social, and ads. These campaigns each require a distinguishable color palette and visual identity to drive interest and sales while remaining seasonally relevant.

Solution: I lead the design of all marketing campaigns, working with the Marketing team to utilize successful past templates while also innovating to discover new creative ways to unlock leads. I build each identity to ensure that each campaign is seasonally relevant, fits with the products released in that month, and ties back to our fun and bright creative direction. I then translate, resize, and optimize that lockup onto all digital assets including the homepage hero, email banners, and all other touch-points.